HeadFormula

Where revenue only grows with hours, we build the software.

We pick a traditional industry, find the bottleneck and turn it into a product. Then we run it over time.

See the productsWork with us

Two industries, one formula.

One industry at a time. A product that does the repetitive work instead of the people doing it by hand.

The jeweller's online store, managed.

We run the jeweller's online store: catalogue, campaigns, results.

Upload the courier's delivery note and the catalogue fills itself in.

Discover Keshi
  • Catalogue upload
  • Imagine AI Studio
  • Dashboard
  • Ring sizer
Catalogue uploadPublish
Drop the courier's delivery note herePDF, CSV or photo. The catalogue fills itself in.
  • Invoice_Pomellato.pdf14 products · published on ShopifyDone
  • Pricelist_Swarovski.csv31 products · 2 to reviewIn progress
  • Invoice_Damiani.pdf7 products · published on ShopifyDone

The menu updates from WhatsApp.

Write on WhatsApp what changes: dishes, prices, sold out.

Misee updates the menu on the table QR codes and everywhere you share it.

Discover Misee
Miseeonline
Today

Tonight the carbonara is sold out. Cacio e pepe goes to €13.18:42

Here's what I'll change:
Carbonara → sold out
Cacio e pepe → €13
Publish? Reply YES.18:42

YES18:43

Done. The menu on the table QR codes is updated.18:43

A formula only works if it repeats.

Three steps, always the same. We did them with Keshi, we're doing them again with Misee.

  1. 01

    We pick an industry where the craft is strong and the technology is weak.

    Keshi
    Jewellers: unique pieces, loyal customers, generic tools.
    Misee
    Restaurants: the kitchen changes every night, the menu doesn't.
  2. 02

    We find the bottleneck: where revenue only grows if hours grow.

    Keshi
    The online catalogue is loaded by hand, every day.
    Misee
    A menu waiting for the webmaster.
  3. 03

    We turn it into a product, and run it over time.

    Keshi
    The courier's delivery note becomes the online catalogue.
    Misee
    One message, and the menu is updated.

Sell with us, across Europe.

Two products anyone understands in a minute, to offer to people who are good at their craft: jewellers and restaurateurs.

What you sell

  • Keshi to jewellers: we run their e-commerce with our own technology, one jeweller per area.
  • Misee to restaurants: the online menu, updated from WhatsApp.

To whom

Owners, in the shop and in the dining room. People who decide fast when they see their work get simpler.

How we work here.

  • The field before the slides.

    We study industries in shops and dining rooms, where the problems are real.

  • The best interface is the one the customer already uses.

    That's why Misee lives on WhatsApp.

  • If we do it twice, we automate it.

    Every quarter the software does one more piece of the work.

  • Everyone owns their area.

    A team for each product, one crew behind them.

Apply

We answer every application, within a few days.

Where are you coming from?

Four doors, a person on the other side.

  • Want to work with us?

    We're looking for people to sell Keshi and Misee across Europe.

    Apply

  • Do you own a jewellery shop?

    Keshi picks one jeweller per area.

    Go to keshilabs.com

  • Do you run a restaurant?

    Put your menu online and update it from WhatsApp.

    Go to misee.ai

  • Partners, investors, press?

    Write to us, a person will reply.

    info@headformula.com